Thanks to the European I3-INSHAPE initiative, INDESCAT, the sports industry cluster, has secured direct grants for Catalan companies amounting to more than €570,000. In the first phase, €329,240 was awarded to Onalabs, Eurofitness, Sevenmila, Berrly, and Tot per l’Esport — all members of INDESCAT. In a second phase, nine interregional collaborative projects involving innovative SMEs from various EU regions — including Catalonia — received a total of €244,000 in direct funding for eight Catalan companies: Barcelona Zero Limits, Factual Consulting, Improfit, MyPlay, Neorg, North 3, Placenet, and Rockfit, four of which are cluster members. All of these projects focus on innovative solutions in the fields of sport, technology, and healthy lifestyles.

In a context shaped by digital transformation, demographic shifts, and a constantly evolving sports industry, the training of future professionals requires educational models adapted to today’s realities. Escola Vitae emerges as an innovative proposal within the educational sector, offering programs focused on a direct connection with the job market and the challenges of the future.

We speak with Roger Saladich, Co-CEO of Vitae, a school specialized in the fields of sports and health, which has been offering official and in-house qualifications for over fifteen years through an immersive pedagogical approach. We explore the origins of the initiative, how they integrate technology and personal competencies into their programs, and the steps they are taking to establish themselves as a leading institution in shaping the next generation of professionals in the sector.