NEWS

From 27 to 30 November, INDESCAT traveled to Germany to visit the most important fair of the sports sector, ISPO Munich, and had a joint stand with the partners of the European project SmartSports4GoodLife in the ISPO Brandnew area. The event was also attended by the cluster member companies Athos, Fresh Snow, Improfit, Neu Boots, NZero, Powerinstep, and the Andorra Esports Cluster. AFYDAD, the Asociación  de Fabricantes y Distribuidores de Artículos Deportivos, also collaborated in the event. 

ISPO Munich is the leading international trade fair for the sportssector, specialised in sportswear and fashion (sports clothing, mountaineeringequipment, gym equipment, sports shoes, textiles, etc.). It is a benchmark event for discovering the latest trends and innovations in the area of sports and sports equipment, focusing on five segments: outdoor, snow sports, sports fashion, health and wellness, and textiles.

As part of ISPO Munich, there was the ISPO Brandnew area, a very important platform for the promotion and expansion of start-ups from the sports industry. INDESCAT offers start-ups that are members of the cluster the opportunity to attend this meeting point of the sector, which allowed them to expand their networking (distributors, shops, investors, etc.) with the aimof opening up to the international market.

 The start-ups and companies that were presented at ISPO Brandnew in the framework of the European project SmartSports4GoodLife are the following: 

• Athos: the first 3D printed, custom-made climbing shoes. Athosenhances both the experience and performance of sport through technology, innovation and customisation. 
• Fresh Snow: is an intelligent ski resort search engine that combines the best technology with the development of a community of skiers who provide information from the ski slopes themselves. Fresh Snow is a perfect tool to find the best snow from the location that the user determines. By means of alerts, webcams and favorites management, among other features.
• Green Holds: A radical & sustainable sports climbing innovation. After 4 years of R&D they managed to produce the world's first recyclable climbing holds. Produced with raw materials from waste. High-end engineered. Top quality with the perfect Grip & Feel.
• Improfit: Platform aimed at quantifying and evaluating exercises andmovement patterns performed by users, through computer vision technologies (human body estimation).
• Neu Boots: manufacturer of a revolutionary ski boots unique in theworld with a patented technology that combines stiffness and comfort duringskiing without losing performance or control of the skis.
• NZero: develops and markets 100% organic andsustainable waxes and lubricants, 100% organic and totally biodegradable, with the aim of avoiding theimpact on nature of fluorinated compounds and other chemical derivatives ofpetroleum (paraffins).
• Powerinstep: promoters of an optimisation system for running, trailrunning, triathlon and athletics training that is beneficial for all levels ofperformance, based on the use of light and mobile weights.
• SeYu: is a technology solution for sports fans that allows them to motivate their favourite teams or athletes from anywhere in the world. Seyu uses partners' existing IT infrastructure via Seyu platforms to allow fans worldwide to post selfies of stadium LEDs and other digital surfaces during sports events through a moderated channel and then instantly share them on social media with media-branded frames. 

 The start-ups Athos, Fresh Snow, Green Holds and SeYu shared a stand together with the partners of the European project SmartSports4GoodLife, while the rest of start-ups and companies had their own space at the fair.  

On Tuesday, 29th November at 13h, INDESCAT, together withSmartSports4GoodLife partners and AFYDAD, holded the ISPONetworking Party at the fair's Padel Village. It was an opportunity to expand the network of contacts, establish relationships between the rest of the participants with similar professional interests, and generate business opportunities. 

This joint mission is part of the European project SmartSports4GoodLife,co-funded by the COSME programme of the European Union, coordinated by INDESCAT and with the participation of the European sport clusters Cluster Sports &Technology, Cluster Montagne and MSE Cluster and the European platform for innovation in sport EPSI.