We interview Javier Beltrán, founder of Rockfit, who explains that "there are still 50% of people in Spain who do not do the minimum physical activity recommended by the WHO" and adds that "our greatest pride is to have clients who said they did not like sport and to have managed to change this perception". Beltrán gives the following example: "If there were a pill that could replace an hour at the gym, how many people would ever set foot in one again? However, no one would take a pill to avoid playing soccer, tennis, skiing, surfing...This is our goal, that people come to enjoy the experience, and that the physical improvements come by themselves!". Finally, the founder of Rockfit reveals that "we are very close to closing our first commercial agreement to sell our Rockfit system. And it is an agreement that would not have happened without the presence of INDESCAT".
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