Artificial intelligence comes to sports tourism with TRIA
6 October 2026
TRIA, The AI of Sports Tourism, is now operational. The platform can connect aggregated and anonymous data from sports and accommodation applications to help destination managers and companies understand how, when and where sport is practised in the province of Girona, initially, and make evidence-based decisions.
The TRIA pilot project is driven by INDESCAT and the Tech Tourism Cluster, with the support of ACCIÓ and the collaboration of the Costa Brava Girona Tourism Board, Ocisport, Agenda Sports, SAEE Consulting, INLEA and Business Insights.